[LOCK THE FOLLOWING PART]
Section I: Let’s Begin.
Fact: You Don’t Need a lot of Research to Market Effectively Research has no end. When you are trying to market effectively online, it’s important not to spend too much time in the research process and just get your content out there. Each niche/CPA offer has a very simplistic “secret code” that makes it convert. If you test too many variables at once, it will increase your frustration and will keep you from seeing the big picture. My goal is to help you identify and avoid every pitfall that has kept you from marketing effectively online. Modeling Other People Is The Key To Your Success
After you discover and mimic your competitor’s style in each niche, you will unlock new skills and formulate your own personal strategies. As you begin each new campaign, only a small amount of research is necessary to uncover what your competitors are saying, how they are saying it, and finally, where they are directing their potential customers.
Cpa Course
I want you to read this next paragraph carefully.
Studying the marketers in each niche is far more profitable that studying the niche itself. As you study your competition, you will begin to understand the big picture of your target market. Researching your niche behavior first is like trying to put a jigsaw puzzle together without a picture to guide you. It is valuable to know what to say, but how you say it is more important. How many times have you heard someone say “It wasn’t what they said but how they said it?” This is very simple, don’t overlook this. By studying other marketers in each niche, you drastically reduce how long it takes to identify a winning campaign.
Before We Continue
In this manual I am going to show you how to leverage success. It is important not to plagiarize any content you find. This will get you banned from Ezinearticles.com and could potentially cause legal problems. This is obvious, but I have to say it. The answer to your success has been right in front of you the entire time, and I am going to show you why. So please, make your content unique. Let’s Continue…(nice and cool intro music) “DON’T OVERCOMPLICATE THIS!” I will never forget the day that my friend told me this. Anytime you start something new, you are going to feel uneasy, even if everything is right in front of you. The “feelings” ONLY follow after your success. You will reduce the amount of time you have this uneasiness as you gain experience and implement what I am about to show you. Never, never, never give up.Got it?
The Internet Dream – It Takes Work
The internet dream happens when you have a full understanding of affiliate marketing and have tested your niches enough to put them on autopilot by outsourcing. This business is a business of testing and tweaking. Not every campaign will be a winner. That is just the nature of affiliate marketing. CPA is very fast paced and landing pages change and new and better offers appear all the time. While you are testing each niche, your vendor is also testing and tweaking their campaigns too. If you pay attention to what works with your vendor’s landing pages, you will gain an
understanding of what customers in each niche respond too. When I begin in any niche, I do very little keyword research except in Ezine articles. You can do as much research initially as you like, but this will burn you out and is not necessary to determine if a campaign is a personal winner for you.
Angle: The use of persuasive words to convert your readers into leads or buyers. This is the way you present your content. Your job is to locate a campaign (CPA Offer) and an angle to convert your readers into leads and sales. Do not spend time worrying about back linking, mass submitting, book marking, or submitting your RSS feeds on a mass scale until you have an offer that has converted for you. Remember, in order to marketing effectively on the internet, you need a strong landing page and angle. After you have both of these, you can get as advanced as you wish .
Remember, there is no reason to:
1. Perform extensive keyword research on an offer that has not converted.
1. Spend a lot of time back linking an article that has not converted.
1. Mass submit content against an article or review page that has not converted.
The above steps keep most beginning marketers chasing their tail with busy work. Be careful only to submit your RSS feeds and back link at a bare minimum until you find winning campaigns. And when you find them, drill deep and floor it! (We will get into this later.)
I have had the chance to see a lot of marketers research a niche to death and never see results. They began heavy SEO campaigns too early, and it left them frustrated. A very small amount of research at EzineArticles.com will give you a good idea of what each niche requires to see conversions. If you start with these steps, it is a solid way to run a CPA and affiliate campaign.
Simple 5 Step Process
Once you are accepted to a CPA network, you need to get a list of the highest converting campaigns.
Once you have your list, you only need the right:
1. Content Angle – What to say and how to say it.
2. Resource Box (The “push” or call to action) -and/or -
3. Review page to have a winning campaign.
Step 1:
Your Affiliate Manager Has the Key to Your Success
Call your affiliate manager and ask him/her for a list of the highest converting offers in their network.
You want lead and trial offers. With leads, you can try any dollar amount. I like to stay with offers $4 and above, but I
have had some success with smaller payouts. I like to split my efforts 50/50. Get a list of about 10-15 top offers. Don’t buy into the lie that you have to run a PPC campaign to make money.
Step 1: Get a list of 10-15 different offers and put them into an excel spread sheet.
We are about to test our offers.
Step 2: Picking Niches is as easy as 1-2-3.
Start with the 3 top performers of this list. Don’t buy into the lie that competition
will keep prevent you from being noticed in a niche. You want competition. I will explain later.
Step 3.
EzineArticles.com Initial Research
Go to EzineArticles.com and type in your main keyword or product name in the search box on the left hand side. This will help you locate anyone who is promoting your product or niche at Ezinearticles.com.
We are going to use “eating disorders” as our example niche.
1. Perform extensive keyword research on an offer that has not converted.
2. Spend a lot of time back linking an article that has not converted.
3. Mass submit content against an article or review page that has not converted. The above steps keep most beginning marketers chasing their tail with busy work. Be careful only to submit your RSS feeds and back link at a bare minimum until you find winning campaigns. And when you find them, drill deep and floor it! (We will get into this later.)
I have had the chance to see a lot of marketers research a niche to death and never see results. They began heavy SEO campaigns too early, and it left them frustrated. A very small amount of research at EzineArticles will give you a good idea of what each niche requires to see conversions. If you start with these steps, it is a solid way to run a CPA and affiliate campaign.
Cpa E-Course
Simple 5 Step Process
Once you are accepted to a CPA network, you need to get a list of the highest converting campaigns. Once you have your list, you only need the right:
1. Content Angle – What to say and how to say it.
2. Resource Box (The “push” or call to action) -and/or -
3. Review page to have a winning campaign.
Step 1:
Your Affiliate Manager Has the Key to Your Success
Call your affiliate manager and ask him/her for a list of the highest converting offers in their network.
You want lead and trial offers. With leads, you can try any dollar amount. I like to stay with offers $4 and above, but I
have had some success with smaller payouts. I like to split my efforts 50/50. Get a list of about 10-15 top offers. Don’t buy into the lie that you have to run a PPC campaign to make money.
Step 1: Get a list of 10-15 different offers and put them into an excel spread sheet.
We are about to test our offers.
Step 2:
Picking Niches is as easy as 1-2-3.
Start with the 3 top performers of this list. Don’t buy into the lie that competition
will keep prevent you from being noticed in a niche. You want competition. I will
explain later.
Step 3.
EzineArticles.com Initial Research
Go to EzineArticles.com and type in your main keyword or product name in the search box on the left hand side. This will help you locate anyone who is promoting your product or niche at Ezinearticles.com.
We are going to use “eating disorders” as our example niche.
Now, go to “Newest Results” at the bottom of their search results to locate which authors are submitting their articles repeatedly in the same category. We are looking
for authors who have been writing in this niche for over 1 month.
Find an article that pertains to “eating disorders” and click on it. Next, click on the category name they submitted their article too. At Ezinearticles.com, there is a category for “eating disorders”, which makes this an easy find. For “eating disorders” and other niches, you can use this simple technique to discover new categories that you can submit your articles to for more exposure and traffic.
Play the video with this section if you have not already. Come back, and we will finish our overview of this step by step process. This is so simple most people overlook it. This step will be a pivotal key to your success.
As you can see, after our initial research, which took less than 5 minutes, you will be able to:
1. Get ideas from their article body and formulate your angle with unique content
2. Identify their “call to action” in their resource box and get ideas for your own.
3. Direct Link your campaign to see if you can get a quick convert.
4. Optional (set up a small review page)
Remember, when I said this is so simple it is dangerous? To prevent someone from finding all of your niches with very little research, use a new pen name for each niche, and preferably each category that you submit your articles too.
Research and Execute
Now you are ready to submit your content to EzineArticles.com to test your new niche. Run 50-70 clicks. You can check you stats at your CPA company. I will explain this in more detail when we get to our expanded steps. Note: I start every campaign with a direct link. I direct link at first to see if I can get a quick conversion. If I do, I will set up a review page to further increase conversions. I direct link to test the strength of my vendor page. You can create your own review page at first if you wish, this is just the process that I follow when I begin testing an offer. Direct linking enables me to see what niche I am able to convert with the least amount of effort. Direct linking works very well for lead campaigns because you are substituting a traditional squeeze page for a CPA offer
opt in.
Why Are Review Pages Last?
If a review page is written incorrectly, it will lower your conversions. This is why I like to establish a control by direct linking. A trial/sale campaign will convert well without a review page if the vendor page is strong enough. Once you get a conversion, in order to keep consistent sales across the board, you will need a review page. This is because the effectiveness of your copy will change slightly with every article you submit, especially when you begin to out source. If you could map out your persuasion on a spectrum, it will slide up and down. This is why a review page is
necessary once you find a winner. Remember, our first step is to do as little work as possible to see if our vendor page
will work for us without a review page initially. You are trying to find strong campaigns that convert well with your personal style of writing and newly discovered angle without wasting a lot of effort. I have experienced much less frustration this way and have been able to find winning campaigns faster.
Step 4.
After I have a winner, I replace it with another test campaign and repeat step 3 for this new campaign. I then begin expanding my winning campaign(more on this later).
Step 5.
Repeat this process until you have 10 or more winners.. If you follow these steps, you can easily find winning niches to expand and drill into.
Be sure not to get stuck on Step 2. In the past I have made the mistake of spending too much time analyzing which campaigns I should promote, and this has prevented me from taking action and getting sales. Never be afraid of running a campaign that might not convert. It happens to us all, that is just the nature of online marketing. Again, it is important to find campaigns that you can NATURALLY convert with the least amount of effort. If you look at a niche and draw a blank, move onto the next.
Don’t let yourself procrastinate by performing too much initial research. The Passionate Niche Lie You will quickly run out of “passionate niches” and will eventually become passionate about a niche only when you find a winner. However, if everything you are looking at bores you, go for the highest paying offer. Easy enough. You must become passionate about these processes and not niches, or you will get “niche tunnel vision” that will prevent you from seizing the opportunity to promote strong offers when they come to your network.
Your First Goal
Our first goal is to get 1-2 conversions to identify profitable campaigns. You will be testing every campaign on your list, so start with the offer that you feel the most comfortable writing about first. I say this only to get your started. Jump in! You must move out of your comfort zone, and this will happen fast. This new found zone will be the zone you need to stay in to make a full time income online. CPA will also require this of you. Campaigns and competition change all the time, and sometimes a profitable campaign will disappear for a period of time.This is why it is always important not to get burned out with too much research and follow a very easy and systematic plan to keep you moving in this business. I have sat in some niches, and then a stream of people will start promoting my particular offer because of an internal promotion from their CPA. I will then have to get out of my easy chair(in this niche) and go fight. But, what you will realize, is that competition is actually a beautiful thing! Don’t be afraid. Competition at Ezine is very profitable because of the traffic that it stirs up. For example, if you have a lot of people promoting the same product using different keywords, you have the potential to get the trickle down traffic when your article is on the “Recently Submitted List” at Ezinearticles.com Articles submitted by other marketers using different keywords will help to increase traffic in a particular niche category at Ezinearticles.com This is why you want to promote the most popular offers first, because they will have a lot of traffic that you can take advantage of. The bottom line is: Get out of your comfort zone fast. This will help you create more profits.
Important Redundant Point
In order to market effectively on the internet, you only need a page that has been proven to convert. And research at Ezinearticles.com will give you a good idea of what each niche needs to convert. Remember, do not over complicate this process. If you start out with these steps, it is a solid way to run a CPA campaign. When I am trying to determine if a niche is profitable for me, I will send about 50-70 clicks to a sale/trial offers, and even lower for lead offers to see if I can a conversion. The offers that convert with the least amount of effort are the ones that I heavily promote.
Simple as that!
My Trusted CPA Networks
Step 1. Expanded
If you do not have an account at a CPA company, I recommend three companies.
1. Market Leverage
2. Copeac . This is another reputable company. Ask For Sid. I told him that I
would be sending people his way.
3. NeverBlue -
These three companies have very reliable tracking.
After you sign up for these companies, give your affiliate links out to people that you
personally recommend to CPA. Market Leverage has one of the best affiliate
programs I have seen.
“It is best to be quick and to the point with your affiliate manager and get a
list of campaigns you need for testing.”
Ask your affiliate manager for the top 5-7 trial offer/sale campaigns and top 5-7 lead
campaigns. This list is gold, because it will only be a matter of time before you are
able to find an angle to get these offers to convert. Getting a list of converting
campaigns from your affiliate manager is by far the best advantage of CPA because
you can get real time stats of what is making your CPA company money. There truly
is no guessing when it comes to choosing offers.
Once you exhaust this step, you should outsource your content creation and back
linking efforts if you find winners. This will free up your time so you can begin looking
for campaigns and picking your affiliate managers brain. More often than not, he/she
will have more offers than you are able to manage. You will find it challenging to
manage more than 15 campaigns by yourself. This is why you want to identify your
winners and outsource the content creation.
Note: You can pick your own niches but I use this method is because:
1. I am able to get a list of fully tested landing pages that are already converting
for the advertiser.
2. I know if my offer hasn’t converted, it is something that I am doing wrong. It is
either a problem with my resource box or article copy. I start with the resource
box first when I troubleshoot.
3. Because the list I get is generally being promoted by a bum marketer, I am able to leverage their efforts. This speeds up the process of getting a conversion because I am able to fully identify their:
a. Article Angle :
- What they are saying and how they are saying it.
b. Resource Box :
- What their call to action is and if they are direct linking or using a review
page.
- I will then wrap original content around the ideas I get from their angle
and use it for my campaign.
Proper knowledge is what you need to
attack any niche with full force.
It is important not too get bogged down in this step. Most people feel that they have to
have the perfect landing page or campaign to start promoting. Jump in, get your feet
wet and move out of your comfort zone. As you move past your comfort level in this
step, the offers you pick will be arbitrary because you will remain in a testing phase.
And then, an offer or niche will only begin to mean something to you when you get a conversion.
If you have a knack for picking your own niches, go for it. It is always important to get the EPC from your affiliate manager however.
Always go with the landing page that has the highest conversion rate so you do not have to run as much traffic to get a conversion.For example, one of winning campaigns I found, was in a niche I found while searching through CPA offers when I first began. I saw the landing page and it looked very professional. So, I tested it and it was a winner. However, it is best to go with tried and true landing pages that have the highest conversion rates first. Getting conversions in the most popular niches will help you develop your copy skills so you can go into any niche as a pioneer. When you begin, don’t over think, just do. Get your list first.
Step 2.
Now, pick three of these campaigns.
I recommend picking 1 lead and 2 sale/trial campaigns for your first three. Divide
your efforts with both trial/sale and lead based campaigns because your income will
become more predictable. Leads require less effort on your prospects part and trial
offers require a minimal amount of money from your prospect.. Do not neglect either
of these.
Cpa Course:LEADS
Leads campaigns are always good to run because they can help you get practice with building an opt in list, which is essentially what you are doing for your advertiser.You can take these skills that you learn from running and tweaking your campaigns and develope your own products, building a list, or simply running more campaigns.
CPA TRIAL OFFERS
Trial offers only require the consumer to pay shipping and handling. The EPC’s are generally lower, but the traffic in these niches make up for it. This is what product creation is about, finding a high traffic niche, determining what the target audience wants, and then giving it to them. You then show your target audience that you can fulfill this need in your article, resource box and review page(when you create one). The key to success is drilling into a niche like an oil well once you get a conversion.
A Conversion means:
Your copy in either your article, resource box, or review page(Phase II) propelled your
prospect to action!(Do you see why you do not test too many variables at one time?)
I have tested a campaign with the same copy and changed only my resource box and
it began to convert for me consistently. I did this by becoming congruent with my
offer’s landing page. Less than 40 words took a campaign from a throw away to a
winner. These words came from my vendor’s landing page, and I put them in my
resource box.
Congruency is very important in this business. We do not want to present new ideas
or information that is not congruent with our landing page. For example, if we have a
eating disorder lead that pays us $4.00 per questionnaire, we do not want to give our
readers the entire solution to think about all night, we want to pre-sell them into
putting their name in a box. If you get this next sentence into your mind, your article
marketing efforts will change forever. We are no t in the solution business, we only
point to the solution. Read that over and over.
Congruency Explained
Staying in line with your vendor’s landing page.
Congruency is of the utmost importance when you test campaigns because it strengthens your vendor’s page. Remember, redundancy sells. Next time you watch commercials on TV, notice how many times they drive the same point home over and over. You can see this in action with infomercials. And I am doing the same thing right
now to try to help you learn this information and retain it for a long time.
Step 3. Our initial research at Ezine articles.
Our target angle is at EzineArticles.com
Do not spend too much time on this step because it will slow you down in every niche. Believe me, all you need is a few minutes of research to get keywords and ideas for your angles.
We are looking to find: 1. What categories are best for your target niche. 2. Authors who have been writing in our target niche with the same resource box or similar for 1 month. 3.
We then create original content using their angle and get ideas from their
resource box. Submit your original content and run 50-70 URL clicks to your
offers. Wait for conversions.
That’s all.
There is no end to research. You can have stellar research, but if you never take
action, you will never make know what personal potential you have.
EzineArticles.com Steps Revisited
1. Type in your keyword or product name on the left hand side of the home page at EzineArticles.com. When you get their search results, scroll down to the bottom of the page and look at the newest results. We want to see what people are doing now.
2. Click on an article that is relevant to your niche and click on the article category to see how many author names are recurring. This will let you know who is writing about what and how often in your niche. When you find this, 9 times out of 10 you have a winner.
After you locate an author, go through their profile to see how long they have been writing in that specific niche. We are looking to find which categories they are submitting content to over and over so we can create an original article using ideas from their angle and resource box.
In Less Than Five Minutes, We Have A Winner!
In less than 5 minutes of research we already have a winner. For this manual, I
randomly picked a category. This type of find is very common at Ezinearticles.com. I
also picked this niche to show you that these brief research steps work in any niche
at Ezinearticles.com. Once we have an author that has been submitting articles for
over 1 month to a specific category, you can reverse engineer his/her campaign
starting with their call to action(resource box). An authors extended bio will also give
you the chance to see exactly how many articles they have written, how many total
views their articles have gotten, and finally, how many articles they submit per day.
Everything is truly transparent here.
Once you identify an author that has been writing in the same niche subject for at least a month, look to see if they have changed their resource box over the course of their campaign. You can get this information by clicking their first article they submitted to this niche and their most recent one. The resource box language is the same, then we can assume that this resource box is working for our fellow marketer. It is now our job to get ideas from this resource box for our own. I need to note that it is not necessary to use credentials if you do not have them. This is against the TOS at EzineArticles.com. In fact, listing expertise is not necessary in the sales process. This is not part of your call to action.
Your potential prospects just want to know: “What’s in it for me!” Our Competition’s Angle After this, we want to find out where their links are headed. If they are direct linking a campaign, that is the same as ours, we can be almost 100% certain that we will be replicating the same results as our competition. This is very exciting! Once you find this, you are not too far from a winner, and when you find it, it usually lasts for a long time!
If they are using a squeeze page, you can opt-in to see what their sales funnel looks
like. On most CPA offers, you will not need a sales funnel(series of pre-sell emails) to
find a winner. Generally, the landing pages for CPA offers have been tested quite a bit
and have high conversion rates. So, it is only your pre-sell that stands in the way of
ac conversion. After researching a number of your competition’s articles, you will get
a good idea of what angle they are taking so you can create your original content to
be congruent with you both your competitors angle and vendor’s landing page.
You competitors angle should give you ideas for your angle.
Model Model Model Some niches require more information to take action than others. By analyzing active authors that submit articles daily, we will come a lot closer to what each niche responds too.
Some niches may require a 400 word article, while others may only need a short article to convert. While researching a niche category, you will get a very accurate idea of how to present your offer. And by taking the same angle as your competitors, you will duplicate a successful process that is already working.
When I write an original article using ideas from my competition, I do not to talk above my audience’s heads to confuse them, I just make simple points over and over again. You can get as creative as you like but you always want to keep
everything simple. Speak directly to them in an informative/persuasive article. You cannot directly sell in an article at Ezinearticles.com, so you will need to provide solid information and not glossy content. Mention the main benefit of your offer in your article body and title because it will increase your congruency. This is sales 101 and is very effective. Most successful authors that you locate will write like this.
Your article is the beginning of their solution
Sales Copy and creating content is another area that marketers get lost in because there is an overflow of information on the Internet about increasing your copy skills and your sales strategy. Frank Kern and Brian Tracy have helped me understand the sales process and what people respond too. I have been listening to Brian Tracey for years. Psychology of Selling has sold millions of copies world wide. This course covers quite a few useful techniques that you can use in your articles. This is why I recommend getting ideas from other marketers because it can improve your own copy and content skills in the process. This is fundamental to all effective learning.
When you have your content angle, make sure three things are congruent: your title, your article body and your resource box. Your resource box will ultimately provide a solution to what they are looking for. Here is an example title for an Eating Disorder article. Eating Disorder Help- What you didn’t know about eating disorders or if you have a free 30 minute consultation CPA offer:
Eating Disorder Help- 30 minute consultations for Free!
An article title should raise questions that can only be answered in your article. If the
marketers you are following in your niche has attention getting titles, get ideas from
them, and be sure to include your keyword in the beginning of your title. You can
include two keywords to get even more exposure in the SE’s. Begin to research
headlines on AOL, Yahoo and popular newspapers. What title propels you to pick up
a magazine? This information is very useful and can help your copy tremendously.
Not a Good Writer?
If you feel that you lack copy skills, you can outsource through Rentacoder.com or Odesk.com. When I first began, I did not understand how to put my personality into print. Practice is the only way you will improve in this area. The main key is not to be afraid of writing or marketing online. There is zero face-to-face rejection. The more simplistic you can make your points, the easier it is to hold your readers attention. Your content should be centered around a point of persuasion, which is your ability and effort to propel your readers to take action and click your links. Your competition should be following the same steps. Write an empathetic article to
address their problem and provide your resource box as the solution.
In the eating disorders niche, you should write an article addressing their problem and hint to a solution. Tell them that the solution to their problem is to click your link.
For example, “CLICK HERE to solve this problem forever.”
Keep it simple. Your article is essentially an unfinished story and the solution is to
click your link. Remember, you do not want to provide the entire solution in your
article. Mention their problem, be empathetic towards your reader, and then lead
them to your resource box with quality content.
The Distracted Reader.
Have you ever been around someone who was completely distracted? What did you do? Did you know that there are ways of engaging your reader? Questions always make your reader fully engage in your content. Many authors use questions in their content to keep Not a Good Writer? If you feel that you lack copy skills, you can outsource through Rentacoder.com or Odesk.com. When I first began, I did not understand how to put my personality into print. Practice is the only way you will improve in this area. The main key is not to be
afraid of writing or marketing online. There is zero face-to-face rejection. The more simplistic you can make your points, the easier it is to hold your readers attention. Your content should be centered around a point of persuasion, which is your ability and effort to propel your readers to take action and click your links. Your competition should be following the same steps. Write an empathetic article to
address their problem and provide your resource box as the solution.
In the eating disorders niche, you should write an article addressing their problem and hint to a solution. Tell them that the solution to their problem is to click your link. For example, “CLICK HERE to solve this problem forever.” Keep it simple. Your article is essentially an unfinished story and the solution is to click your link. Remember, you do not want to provide the entire solution in your article. Mention their problem, be empathetic towards your reader, and then lead them to your resource box with quality content.
The Distracted Reader.
Have you ever been around someone who was completely distracted? What did you
do? Did you know that there are ways of engaging your reader? Questions always
make your reader fully engage in your content. Many authors use questions in their
content to keep their readers interested. Ask questions to engage your reader, it
works.
The Truth Hurts
Pointers For Your Content
Put their problem in a real light
If you are submitting an article in the eating disorder niche, you do yourself and them a disservice by not mentioning that they could have more problems than they could imagine from an eating disorder. People die from eating disorders every day and they need your solution. They wouldn’t be reading your article if they didn’t. Connect with your audience. Be upfront, but be empathetic. If you are promoting a contest and the prize is a free purse, talk to the winner, because one of your readers might be. This will help get your prospect into the emotional mindset you want them in by the time they get to your resource box. During a pre-sell, position your content to emotionally connect with your reader.
This will increase your click through rate.
Get Your Pre-Sell Into Their Minds .Your prospect only takes your pre-sell to the offer landing page. This is why you want to be redundant and hammer home points that you want your potential prospects to remember. Be confident in your writing, your product or service will solve their problem and give them the outcome they want.
(This must be true of course.) Again, I can’t stress how important it is to take get ideas for your pre-sell from your competitors. And if you run out of content ideas for a particular niche, type in your keyword into Google for more ideas and maintain your angle. Ezinearticles.com prefers their writers to list tips, strategies, and other helpful info for their readers. You should offer help, but you should not give your reader so much information that they feel satisfied. Your article is a small warm-up for your lead or sales campaign.
Study what is working for your competitors and also begin studying copy in your free time. Studying copy that sells will prevent your mind from being clouded with theories that may not be effective. This will also help you filter out bad information because you will know what is working. This is how bank tellers are able to identify counterfeit money, because they touch and handle the truth everyday.
Get That Content Out There!
After this, you are almost ready to submit your content. If you have a premium account you can time your articles throughout the day. To find out what time your competition is submitting their content, just watch each niche category, and make note of when the last article was submitted. Then, submit yours one hour after theirs so you can get on top of the recently submitted list, or better yet, submit two articles. Staying on this list until you have promoted your articles, review pages or websites is important to maintain success in any niche initially. Even then, you can still submit articles everyday to increase your earnings or move into another niche altogether when you have your niche on auto-pilot. The more advanced marketers who use SEO to rank their content will produce even more traffic in a niche category. This allows anyone in the recently published category to benefit from their work. Remember, competition is good because it helps to create traffic.
The same goes for you when you have your articles ranked, you can submit more articles to benefit from your trickle down traffic. This creates a second net and gives you more opportunities to make a possible conversion. There is a point of diminishing returns on competition however. Just remember, unless you are targeting every high potential keyword in your niche, you will need someone in your niche who is targeting a keyword you have not thought of so you can benefit from their article “trickle down traffic”.
Continually submit fresh content
(submit 2-3 per day per niche to stay in the recently published category) until you have your articles, review pages and or websites ranking in a particular niche. Go Wide Wide Wide
You want to go wide with your campaigns and get your hands into as many niches as you can and continually test. You should also break your niches into different business centers and outsource any niche according to its monthly income. This is a nice way to determine how much to spend when you begin to outsource. By outsourcing your content, you allow yourself more time to test new niches. Never stagnate. If You Decide To Keep Direct Linking Important Tip: If you find that Ezinearticles is rejecting your articles for submitting the same type of content over and over and you are getting conversions, make a review page out of your angle and then start submitting content giving basic/general facts and send them to your review page.
This is so important. You will need to zoom out,
give general/targeted info and then shoot them to your strongman, your review page.
However, if this is happening, you have already unlocked the code in your niche to
convert it. Congrats! Don’t play with your niche. Outsource content and backlink you
articles and review page.
Review Pages
Your review page is an attempt to write copy without sounding too pushy. This angle can be accomplished by speaking as if you were referring your best friend to a product. You can use this “review angle” at Ezinearticles, but you must send them to a review page or they will reject your article(s).
People want to know:
1. Does the product work?
2. Is there a guarantee?
3. What experiences have others had with it?
4. Can I get my money back?
You should include this content around your angle that is already working. By modeling those around you, you will begin to identify profitable campaigns a lot faster. If I never got ideas from my competition, I would have never have been successful. If you find someone who has set up a review page and they are promoting the same or similar product, get ideas from their review angle and test it. Never plagiarize. Again, I personally direct link all of my campaigns to begin with to see if they convert by themselves.
If you feel comfortable making review pages, do it. But it is best not to test too many factors at once.
When I began, I had no idea how to make a review page convert in my niche until I
started looking at PPC campaigns on Google for my specific niches. This gave me
examples of real pages that were working for my competition If you look in MSN and
find direct links to your offers, get ideas from their ads for your resource box. When
you locate a direct link, it means you have a very strong vendor landing page that can
stand by itself without a heavy pre-sell. Now all you need is a call to action and PPC
ads are wonderful for getting a winning resource box. I have used this technique
many times to help convert offers.
If you write a strong article, you will have good success at getting conversions without a review page too. If you keep direct linking with articles, you will need to:
1. Write a few articles around your keywords and back link them to continue to get traffic.
2. Make a review page out of your articles that have the highest click through rate.
3. Back link your articles that have the highest click through rate.
When I say strong, I mean:
1. Effectively stating their problem
2. Driving home your main benefits of your solution.
Warning: Redundancy Ahead.
If you only provide general information and drive your readers directly to a sales page, your conversions will not be high. Remember, you can’t bore your readers into buying. You will need to have a review page or article that is strong enough to keep them in the mode of realizing that you have the solution to what they are seeking. This is why it is so important to get ideas from your competitor’s angle. Remember, the reason I like to direct linking is because it lets me test the strength of their landing page and I don’t have less variables to analyze when a campaign isn’t converting. If I can hammer points home and then send them to a vendor landing page that says the same thing, I greatly increase my chances of getting a conversion. This is congruency in action.
You can also find review pages by looking at Google Adwords for your particular product or niche keyword. Just copy and paste their URL so you don’t increase their ad expense on their campaigns. This will allow your competitors to preserve their stats so you can see if they stick around for a while for any particular keyword. If also lets you know if their review page is working. Websites or Web 2.0? If you don’t like creating websites you can go to any Web.20 property such as Blogger.com and make a small review page for your key phrase or for your particular product that you’re promoting. Blogger.com does rank pretty well when you have back links pointing to it. How many will depend on your competition for each key phrase. I have noticed that back links from just EzineArticles.com can get a review page in the top five.
When I promote a review page and a couple of articles, I take the top three positions for my product review. For those who are beginning, I recommend using Blogger.com as you learn to become comfortable with Wordpess for your own sites. My Results From Blogger.com. I have put some review pages on Blogger.com. I get ideas from PPC ads on how to
position my content around a review. People differ in their ideas on which Web2.0 property they prefer, but I have had good success with Blogger and have seen other marketers promoting them as well at Ezinearticles.com This is a great tool when you are first starting if you feel at loss when creating a website. Never click a PPC ad, you mess up their stats and you want to watch them, not run up their costs. It will keep you from identifying a profitable keyword too.
Important
Ultimately you want to host your own Word Press blog on your own website and get rankings in the search engines because you are in 100% control of your review pages. The reason I suggest blogger or any other Web 2.0 property is because website creation is a very big step that people usually get bogged down in. Direct link campaigns and test until you can afford to pay someone to make a website for you if you don’t feel comfortable making one. You can even test a campaign on blogger and once you get it to convert, reword it and transfer it your own website. This keeps you from spending any money while you are testing your review page.
Warning: Redundancy Ahead To Help You
It is important to not try to make everything perfect when you are promoting
campaigns because this will slow you down. Just get your content out there for people to read and tweak it while it is live, don’t procrastinate, ever.
Solid Ideas For Your Review Pages . A nice little trick that I used to help with creating a review page is to look at your Ezine stats. Take the article that has the highest click through rate and take that content include on your review page. Why? Because it was something that I said and how you said it that made them want to click your link. Looking at your stats will give you a good idea of how people respond to your content and information that you are presenting. No guessing here. You should also take your keywords from your most viewed articles and create more articles around them at Ezinearticles.com and other article directories. Never neglect this step, ever. Capitalize on your success and multiply it.
Please do this!
Can’t Find a Converting Resource Box?
If you have not located an author’s resource box yet, you can go to Google.com and
take a look at what PPC ads are saying to get them to click their link.
Here is what we get for eating disorder help.
You can test any of these that are congruent with your advertiser landing page. You can also go to KeywordSpy.com or SpyFu.Com and type in their URL to see how long they have been advertising. Doing this will allow you to see how long they have been running a campaign for a particular keyword and how long they have kept the same verbiage in their ads. This is a solid way to get a winning resource box if you can’t find
a good one to test.
Using KeywordSpy.com Trial
I just typed in an example domain at Keywordspy.com which is in position #1 on Google Adwords for “Eating Disorder Help”. This tool allows you to see all of their ad variations and how much they advertise With their membership you can see their exact PPC and organic search terms. This information is very helpful in increasing your reach for your campaign. Their PPC campaigns will give you keywords that should have commercial intent. Follow someone who has been bidding on the same keyword or niche for some time because the keyword that converts for them can have commercial intent for you. Dive
deeper here only after you campaign converts and use trial only until you need more keywords.
Submit and Wait
The Waiting: After Your Content Is Live
Once your content is out, check for conversions. When you get a conversion, get
design ideas from PPC ads and create a landing page. You want your design to be
congruent with a portion your vendor’s landing page. This is why you see marketers
posting snap shots of their vendor landing page on their review pages because it
creates familiarity. This psychological trick will make your prospects more comfortable with the design layout and content of your offer. Your review page will now become your sales robot and an asset for you to build and rank. It also sets up a constant pitch that you can use that allows you a little more flexibility in your content.
Once you find niches that are easy to convert, tweak that campaign. If my niche has a popular product, I will write an article reviewing that product key term, plus the word “review”. So, for our eating disorder niche, I will write an article with the title “ ABC
Eating Solutions Review-Does it really work?” If there is quite a bit of activity in your niche, traffic will be fairly high for the product name you are trying to promote. This gives you another way to monetize a niche and get more traffic to your offer page. Write 2 review articles at Ezinearticles.com, this will bring you more traffic. I say two
because you can take two positions in the search engines with your articles, a normal search listing and an indented search listing. So, if you promote all of your pages, you can take position 1,2,3. Two for your Ezine articles, and one for your review pages, and you can take over two more positions with Goarticles.com. You will need to back
link all of these pages to keep your position in the SE’s. All of this, after we see 1-2 conversions. No Conversions? Phase
II: Damage Control
If after you have run through your entire list direct linking, and you do not have any winners, the second phase of our net is to set up three review pages and see which ones we can convert. So, take all of your campaigns and search for each one in Google in the PPC ads. When you find review pages, use their approach. If you send more than 50-70 clicks and you have no sales or lead conversions, put it away and start another one. If you are promoting lead campaigns, when you set up a review page, you also want to center your content congruent with what your advertiser is saying so you can hit them with the same angle again and again. You must never stray from this. I am hammering these points because they are so important. Sometimes just 2 sentences that are congruent with your advertisers landing page in your resource box will be the difference between a winner and a loser.
I have seen this first hand.
To make your article more effective, include some of the bullet points as a sentence in your resource box if it has not converted. Again, the most popular offers have had a lot of traffic to help your advertiser tweak their landing pages faster. If you have run through this phase and you cannot get them to convert still, then let’s go to another
free research tool I use, Yahoo answers. When you go to Yahoo answers, type in your keyword and see what type of questions are being asked. Use the “advanced search” to see all of the open and unresolved questions. Start reading the questions and look for a trend. This will give you the solution that this market is looking for. Then you want to center your content as an answer to this problem.
If you promoting a popular product in your niche, many times there will be direct
questions about whether or not a product works, this will give you chance to:
1. See which answer they picked as the “Best Answer”
2. See the mindset of people who are asking questions and what they respond to. This information is valuable to you and is another way to test a niche from a precise angle because it gives you the ability to address problems your niche is having. This is generally the only damage control that you will have to perform in each niche that doesn’t convert. If you want to take this a step further, you can go and look for forums in your specific niche and look at the top threads to see what people are asking and what answers they like. This will also give you more article ideas for your niche. This step will also help you further tweak your campaigns. This small amount of research can be done first if you like. I don’t because I do not want to include too many testing variables initially. Keep it simple. Now, resubmit your content and run 50-100 clicks from this new angle.
Section III: CPA Winners
Time to Ramp it Up!
The Winners Circle
Once you find your profitable campaigns, it is time to get all of your competitor’s keywords. You can do this by opening “Page source” at EzineArticles.com article in Firefox. Go through each of your competitors articles and grab all of their keywords and put them into a text file. After you have your list, go to the Google External Keyword Tool and then drop in your whole list. This will give you a even bigger list. Now, out of this list you want to go for keywords that have commercial intent. You can see this indicated by the green bar beside each keyword. If you are doing this manually, just add each keyword that has green 1/2 full and more. (You do not want to waste your time with keywords that do not have a lot of commercial intent.)
There will be keywords that will convert that may have very little
advertising but I suggest going with the highest commercial intent keywords that you can rank for and then come back and add more. Don’t over complicate this step. Keep it simple. As you can see, through this manual I have been trying to pull you out of the holes I fell and got stuck in, which was all of them. Find green ½ full, click it, and this is good for now. You can get more advanced with this later and got for ¼ full, this is just the way I begin. I compiled a list of less
than 100 keywords for all of my campaigns.
The majority of the keywords I used were from Ezine Articles.
Leverage, Leverage, Leverage . After you have your keywords, you want to put those through a tool such as SeNukeX so can tell you how easy you can rank for a key phrase. If you don’t have SeNukeX.com, you can go here and get a free trial. This software has literally paid for itself many times over. They have a batch keyword tool that I use almost every day. I have found Ezinearticles to be able to rank for more competitive terms because of their silo structure. I use SeNukeX because it organizes keywords and looks for Web.20 sites to determine how easy a term is to rank for. If you do not want to use an automated tool, go to Google and type in your particular keyword like this. From here, we can see what type of pages are ranking that have an exact match for our keyword. I like to target phrases under or around 55,000 results to keep it simple across the board when beginning. According to Google, we have three ads above the organic search results, so wehave a potentially profitable keyword for our particular campaign, and competing pages are around 23,000.
Now type “eating disorders” without quotes to see if there are Web2.0 Sites such as:
EzineArticles.com
GoArticles.com
Blogspot.com
Hubpages.com
Youtube.com
Digg.com
Wordpress.com
Zimbio.com
When you locate these types of results in the top ten, you can be sure you will be able to rank for these keywords. Before I discovered SeNukeX, I was outsourcing this work. I instructed my workers to look for keywords that had an Ezinearticle.com, Yahoo Answers, GoArticles and BlogSpot result, and I would target those keywords. I knew if one Web.20 property could rank I could too. We see now that there are zero web2.0 properties in the top ten results, so we will move onto another key phrase that requires less effort to rank when we first begin our research. This is very important, don’t waste your time at first targeting competitive terms just because they have traffic.
Find a winning niche first, and outsource your
link building or use an automated tool such as SeNukeX. In fact,I outsource SeNukeX. I spend my time trying to find profitable campaigns. It can take 30-60-90 days or more to rank for a term that is competitive, and then when you get there you will have to keep up your link building efforts if you have aggressive marketers. Since I use the SeNukeX tool for keyword research, I go with Extremely Easy, Easy, and Doable keywords. It makes my life much easier. If I want
to rank for more competitive terms, I will just start building links. Don’t over complicate it.
Easy keywords=less effort to keep your rankings. I am not saying this to be lazy but if you are trying to manage 10+ campaigns and you’re targeting keywords that need a lot of back links to keep your rankings, you are going to wear yourself thin. Grabbing all of the low hanging fruit can add up to a lot of traffic. When I first started, I could not afford a subscription to an automated tool, so I did my research by hand and outsourced what I could. If you can’t afford it, don’t worry, cherry pick your keywords from the Ad Words tool or just use your Ezine keywords and check for
competition.
You can hire someone to check every keyword to see how many Web 2.0 sites are ranking in the top 20. This will give you an idea of what you should try ranking for. Be sure to have them check for an Ezinearticles article write down the article views. If you do this, you should have more than enough keywords to keep you busy. Keep it simple, simple, simple.What Happens Next? I want to talk to you about what happens to an Ezine article after you submit it. When you submit an article to Ezinearticles.com, within a few hours to one day, your article will be indexed. Your rankings will depend on your key phrase. This is why you must research after you have a winning campaign so you can get more exposure to your future articles.
I have seen an Ezine article skyrocket for some very competitive terms for a day or two but to keep them ranked takes a lot of back links and time. I only relied on this initial burst of traffic to test all my campaigns. Sometimes you will have to wait a week for your article to shift around in Google before you get a conversion. This is why you want to test as many campaigns as you can and concentrate your efforts after you get a conversion.
If you target a key phrase that has little or no competition, you may be able to stay at the top of the SE results but many times, your article will fall to the second page of the search results by the 2nd or 3rd day and so on. This is often the case with the campaigns I have run however there are zero guarantees with Google. In order to keep your article at the top of the search results you will need back links. How many links you need for each term will depend on what your competition is doing with a specific key phrase. This is why it is important not to try to go for high competition terms in the beginning. (Each line in the picture above represents a back link that you, your outsourcing team, or an automated software will need to build for you. )
In each campaign, you will have around 5-15 key phrases you are targeting initially,
this should increase now as you drill into each winner. Keep it simple at first.Take a
group of 5 keywords and use the tools that make my life much easier. After 5 or more
winners you should be excited and ready to get some of the work load off of your
back. Stay in the testing phase, running different campaigns at all times so you can locate
the winners and then once you find them, push them into this category. Don’t waste
time on campaigns that do not work for you.
Minimal SEO
There are quite a few steps involved in tweaking a campaign and this is also another step that you can feel lost, so it is very important not to drill down too deep into any research area when you’re trying to establish a base income for yourself. You can always go back and research as much to want, or better yet, you can outsource this
and have someone work for you while you continuously tweak and test campaigns. (I do not advise outsourcing when you’re trying to get a campaign to convert.) If you are a good writer, when you do outsource your work you will have less conversions, especially if you direct link your campaigns. I have seen this firsthand.
Teach your outsourcing team to write by giving them copies of your articles and instructing them to stay within the same angle. Expanding a campaign is nothing more than pointing as many links as you can to your review page with your keywords in your anchor text to help with your search engine rankings to increase your traffic. And since you will not be targeting extremely competitive keywords, your SEO work will be minimal.
Begin to put your content on
other Web2.0 sites such as Goarticles.com and then promote all of these Web2.0
sites with your website if you have one. You want as much exposure as you can get! Be sure to rewrite your content or it may get deleted from Goarticles.com
You can also perform more research at Ezinearticles.com by observing other authors that have been writing in your niche for at least one month to see if they have discovered any more buying keywords that you can utilize. in your attack on your particular niche. Another solution is to outsource while you test more campaigns. Do not get lost in the SEO world. Target low competition terms and begin pointing links to your review pages and your articles.
You can use SeNukeX to help you point links to your articles and review pages, or you can do this by hand. Placing content on the Web2.0 Sites I listed earlier in this report will help you with more links for your content. Just submit a unique article and point it to your Ezinearticle, Goarticle or review page with your keyword in your anchor text to help you rank for that particular term. When you’re targeting low competition key terms, you will only have to perform a minimal amount of link building to rank. The stiffer the competition, the more work you will need to do, and continue to do. It can get very complex if your competition has .gov, edu., and has PR links, forum comments, blog comments and outranking you.
Tools To Help Make Your Life Easier
I use SeNukeX automated tools to help rank both review pages and article pages.
It is important to note that you can do all of this by yourself, but automated tools help to
speed up your link building efforts so you can promote many campaigns
simultaneously. These tools are not 100% necessary, but they can help you
tremendously when you have the income to afford them.
One of the tools I use every day is SeNukeX. I was introduced this tool by Don and
Jeremy. SeNukeX will help you promote your article to so many Web2.0. Sites at a rate
that would make it impossible for anyone to do in a week. It is really a complete SEO
tool, and you can get very good results using it almost exclusively.
SeNukeX can:
1. Perform batch keyword research.
2. Auto register for every Web 2.0 site, Bookmarking Site and RSS feed site.
3. Automatically confirm emails.
4. Bookmark Your Articles and Web pages.
5. Use proxy flipping to make it appear you are different people.
6. Submit Your RSS Feeds
7. Spin Your Articles and Submit them to Web2.0 sites and Article Directories.
8. Promote many articles or web pages simultaneously by rotating anchor text
links
I also use this tool to help me with my keyword research. In less than a few minutes I can have a list of very low competition keyword terms that I can rank for and get even more traffic. SeNukeX will automatically search for any Web 2.0 Site that you list. This gives you a tremendous advantage if you’re using EzineArticles.com to rank content because you can search in bulk for Web 2.0 properties in the SE’s to determine in you can rank for a particular keyword. For those who do have SeNukeX, here is the process that I use to help with rank my articles and Web Pages.
1. I first create an original article of 500- 700 words. I then spin this article and then submit it to the Web2.0 sites. I will make two sets of links that I leave on each site. For each set I will include 5 different articles and anchor text that rotates. I will then “nuke” this article around 4-5 times.
2.I’ll then take all the RSS feeds by going to the URL manager and then put those into one big RSS feed and then submit that feed to all the RSS aggregators and then
book mark that particular feed.
This is a very simple process that you can repeat over and over again to help get
more link popularity to any page that you’re trying to promote on the web.
The only keyword research tool that I use is a Google Adwords tool.I’ll will also get
additional keywords from either Keywordspy.com or Spyfu.com. Every day in my email
box, I get tools that are being promoted. Unless I trust the person who is sending
me this e-mail, I go to the http://Warriorforum.com to see what other marketers have
to say about these particular tools.
Article Marketing Robot is another piece of software that you can use to find blogs that are
in your particular niche and that you can submit more than 3000 articles directory with your anchor text.
You can try to do this work by yourself, or outsource it. If you have found a good niche,
then take a portion of your profits and start to outsource your link building to your
articles and or review pages that are converting for you. You can usually find
someone to work for a dollar or two per hour and they can get a lot done in a short
time. Always work in your strong areas and outsource areas that you have little or no
interest in so you can work faster. Let other people help you to accelerate in a niche.
concentrate of getting as much content out there as you can through Ezine and when
you begin to see an article take off in your stats, back link, back link back link. If you
spread yourself out in many niches, you will begin to see daily income and this will
allow you to take your mind off manual link building. Remember, I do not begin to
place my content on other Web 2.0 sites until I know it converts. This is my personal
style and it has worked great for me.
I do not want to go into too many other rabbit trails in this manual because too much
information will prevent you from getting started. These are the exact steps that I
followed. I find that it’s best to stay with the basics when you’re learning how to
market effectively online because the basics are something that you will never get
away from and will be your foundation for success in every niche. I know I’ve said this
many times but research truly has no end on every single niche.
The purpose of this manual was to present my very simple format so you can follow
it to market effectively online in order to build your confidence and let you know that
you can market online without a bunch of theories. After you have the steps
mastered, I will provide additional training materials. I hope that I have shed light in
areas that you have been experiencing confusion. Now, the only thing that stands in
the way is your first call to your affiliate manager.
Read this manual again . I have had a wonderful time writing
this book for you and I am look forward to your success. Many of you have tried to so
hard to get the truth and now that you have it, please put it to work for you. And one
more thing, never, never give up.
Before We Go, Get This In Your Mind
You are a content factory. Submitting only 3 articles in just one niche per day will
never create a business for you. You MUST get as much content out there as you
possibly can until you have your articles ranked. Remember, SEO results take at
least 30 days. Be patient and never give up or give in to the pressure.
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